The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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One Show
Client Rankings
Anheuser-Busch InBev
Client
Title
Category
Award
Points
Beck's Scratchbottle
Agency: BBDO Group Germany GmbH / Berlin + BBDO GmbH / Berlin
Client: Anheuser-Busch InBev
Category: Innovation - Package Design / Package Design
Points: 5.0